PRIVACY

Kurplunk, LLC (referred to herein as "Kurplunk.com," "we," or "us"), is committed to protecting the privacy of users of this web site (the "Site"). This Privacy Statement discloses Kurplunk.com's privacy practices. The purpose of this statement is to inform you as to:

• What kinds of information Kurplunk.com collects from users of the Site and how such information is collected;
  
• How the information is used by Kurplunk.com;
  
• Whether Kurplunk.com discloses any user information to third parties;
  
• How "cookies" are used on the Site;
  
• Information for parents;
  
• How you can access, update or delete any information collected about you by Kurplunk.com; and
  
• The security procedures implemented by Kurplunk.com to protect your personal information.

Kurplunk.com may change this policy from time to time. If so, any such changes will be posted on this page, so that Kurplunk.com may keep its users informed of its information collection practices. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest policy.

Collection And Use Of Information By Kurplunk.Com
It is Kurplunk.com's policy to respect and protect the privacy of visitors to the Site. Although we track the total number of visitors to the Site in aggregate to inform us on how best to update the Site and enhance your online experience, personally identifiable information is not extracted in this process. We use your information on an aggregated basis to do such things as operate the Site, enhance and improve our service and sell and deliver advertising and merchandise. We also use this data to enhance your onsite experience by displaying promotions, advertisements and content that we believe will be of interest to you. Kurplunk.com only collects personally identifiable data, such as names, addresses, e-mail addresses and the like, when voluntarily submitted by a visitor in registering or provided in one of our email registrations, sweepstakes, subscriptions, surveys, registries or guestbook sections. We may use the data you provide to tailor your experience on the Site, to display content we think may be of particular interest to you, or to let us customize what you see when you visit the Site according to your preferences. Whenever we request that you provide us with such personally identifiable data, we will give you the opportunity to "opt out" of receiving future communications from us. By registering or otherwise providing such personally identifiable data to Kurplunk.com, you agree that, unless you expressly opt out of receiving such information, we may use your personal information to fulfill the activity you signed up for, such as notifying sweepstakes winners or sending you our newsletter, and contacting you with updates regarding the Site and the Kurplunk, LLC. We will provide you with directions in all emails and newsletters on how to be taken off our newsletter list.

Disclosure Of Information To Third Parties
As a general practice, Kurplunk.com does not sell or release any information gathered on the Site to any third parties for such third parties' independent use. So, for example, we do not sell your email addresses to spammers or sell your name and personal demographic information to mass marketers. However, on particular pages where we ask for your personally identifiable information, we may explicitly tell you that the data we are collecting on that page will be provided to third parties. In addition, from time to time we may offer you the opportunity to receive offers, news and/or updates from third parties, and if you request to receive such information we will provide your information to the indicated third party. Certain demographic information collected from visitors to the Site may be used by Kurplunk.com and/or by companies working with us, such as advertising and marketing consultants for internal marketing analysis and to improve our products, services and the Site. This information is collected and shared with such designated third parties in an aggregated, non-personally identifiable basis.

Cookies
A "cookie" is a small line of text that is stored within your browser when you visit a cookie-enabled website. As you browse the Web, cookie-enabled sites will send cookies to your browser, along with pages. Your browser probably has options that will let you control whether the browser accepts cookies, rejects cookies, or notifies you each time a cookie is sent to you.

We use cookies on the Site for a number of reasons. First, cookies can help us provide information that is targeted to your interests. Second, cookies allow us to better understand how users use the Site, which in turn helps us focus our resources on features that are most popular with our users.

If your browser is set to reject cookies, cookie-enabled websites will not recognize you when you return. This provides you with anonymity, but it also makes it very difficult to offer you customized services. It is also less secure than using cookies, because all of your specific data must be sent to the website each time you view a page. Accepting cookies means your private data can stay at the Web server, and the only information transmitted over the Internet is your ID cookie.

If your browser is set to accept cookies, any cookies that are sent to your browser are stored in your computer for a period of time. There are a few different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all of your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "permanent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Permanent cookies stay on your computer until either

a) they expire,
b) they are overwritten with newer cookies,
c) you manually remove them.

We use "permanent" cookies provided to develop generic web site metrics.

Information for Parents
We are proud of the Site and believe that it is suitable for visitors of all ages. We make every effort to adhere to the Children's Online Privacy Protection Act (COPPA), including its guidelines on Internet advertising. All Kurplunk.com marketing efforts, including the Site, are closely scrutinized to conform to these guidelines. We encourage parents to supervise and join their children in exploring cyberspace and to help us protect their privacy by instructing them not to provide personal information over the Internet without parental permission. Parents should additionally be aware of a growing variety of software capable of filtering online information to reflect their own choices and guidelines.

For additional information about COPPA please refer to http://www.ftc.gov/bcp/conline/edcams/kidzprivacy/biz.htm

Security
We maintain reasonable and appropriate safeguards to ensure the security, integrity and privacy of personal information in our possession. Although your privacy is very important to us, due to the existing legal and technical environment, we cannot fully ensure that your personally identifiable information will not be disclosed to third parties. For example, we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. Additionally, we can (and you authorize us to) disclose any information about you to private entities, law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate to investigate or resolve possible problems or inquiries.